Idioms
– definitions
A group of words in a fixed order that have a particular meaning that is different from the meanings of each word on its own
The style of expression in writing , speech or music that is typical of a particular group or person etc
We use idioms to communicate ideas and beliefs, we may use them because they are fun or easy understand. Here we will look at the use and meaning of some business idioms.
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Back to square one
– When something has to be started again probably because of a setback.
The sale of the property ‘fell through’, we will have to go back to square one!
– As no agreement could be met, we went back to square one.
By the book
– When the rules are followed
The only way to do this is by the book, don’t try to do it any other way.
They went by the book, I don’t understand why the other party are complaining about their behaviour.
Corner the market
– If someone corners the market, they dominate the market
Thanks for joining us in this meeting today, today we will give you a presentation on the company’s plan to corner the market.
Their product is the best. Two weeks post launch and they have already dominated the market.
Learn the ropes
– If you learn the ropes, you learn how to do something.
We will give you all the support you need while you are learning the ropes,
While I was learning the ropes I made a few mistakes.
No brainer
– If something is a no brainer, it is obvious and therefore does not need thinking about.
You are asking me if we should use social media for our IT company? This is a no brainer!
it is a no brainer when thinking about recruiting that girl; she is one of the best sales people in this country with a proven tack record.
To put all one’s eggs in one basket
– If someone puts all their eggs in one basket, they don’t consider options and rely on one thing.
It is not a good idea to put all your eggs in one basket especially with the economy not performing well.
We will not put all our eggs in one basket and will keep our options open!
Word of mouth
– Word of mouth is the means of communicating something like a recommendation through speech with somebody else.
Most of our clients find us through word of mouth.
The cheapest from of advertising is through word of mouth.
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